01 / 062007
Performance marketing
Performance marketing found me. Before attribution models were standard.
About · Lakeer Kukadia
19+ years of fundamentals.
I tell Founders and CMOs where AI will move the needle in their marketing. Then my team makes it happen.
Pune, Maharashtra, India
Lakeer Kukadia
2x Entrepreneur · Performance Marketing · Analytics Evangelist
Performance marketing found me in 2007.
Before attribution models were standard. Before analytics dashboards existed for everything. Before most brands even had a digital strategy.
That context matters - because I've watched every major shift in this space unfold in real time. SEO. PPC. Programmatic. Analytics. Now AI. I didn't read about these transitions. I built campaigns through them.
Today I run Radon Media - one of India's leading Google Premier Partners, operating across 7 countries. We've driven measurable growth for brands like TATA, Reliance, Ajinomoto, TomTom, Kalyan Jewellers, and National Geographic. Multi-million keyword operations. Full-funnel performance systems. 1,000+ brands across D2C, B2B, healthcare, and e-commerce.
02The line since 2007
Every shift. Built through, not read about.
I didn't read about these transitions. I built campaigns through them.
02 / 06Search
SEO
Before analytics dashboards existed for everything.
03 / 06Paid
PPC
Multi-million keyword operations, built campaign by campaign.
04 / 06Scale
Programmatic
Full-funnel performance systems across channels and markets.
05 / 06Signal
Analytics
Connecting marketing spend to actual revenue.
06 / 06Now
AI
AI didn't change my direction. It sharpened it.
03Operating principles
01
Precision over experimentation
Deploy AI on the right problems, with the right data, inside systems that already work.
02
Fundamentals first
AI amplifies fundamentals. 19+ years of them gives that amplification real leverage.
03
Outcomes over elegance
Data stacks built with a clear business outcome in mind, not just technical elegance.
04
Growth systems, not slide decks
Strategy is only real when it ships and connects spend to revenue.
07Founders & CMOs
Deploy AI where it moves revenue.
If you're a founder or CMO looking to deploy AI in your marketing - not as a slide deck, but as a growth system - DM me or connect here.